Founded by Paul Kroner in 1998, Kroner Design specializes in brand identity, marketing collateral, and web design and development. We create the visual fingerprint that establishes, enhances, or extends your brand through distinctive design solutions rooted in solid business strategy and executed with creativity and expertise.
Design Philosophy and Process
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” – Antoine De Saint-Exupery
In the “Less is More” Bauhaus design tradition that I learned at the University of Cincinnati, rigorous and iterative design-thinking forms the core of my approach to every project. In keeping with that spirit, the Kroner Design process is simple but effective:
First, understand who you are. We can’t go anywhere until we know where you’ve been and where you want to go. Same goes for who you want to reach.
Then, explore ideas, lots of them. Test them, polish them a bit, and discuss the best of them with you. You know your business better than we do, and your input is a valued part of the process.
Then, deliver the goods. We follow each project through to completion and make sure you’re kept well-informed along the way. Because nobody likes surprises.
Please take a look at how we’ve done that for others and let us know what you think. We’d love to hear from you, and discuss how we can help you reach your goals.
Altman Riley Esher
Appian Way Energy Partners
Blue Cross and Blue Shield
Boston Symphony Orchestra
Cambridge Farmers Market
Casner & Edwards, LLP
Cincinnati Bell Telephone
Combined Jewish Philanthropies
Cord Blood Family Trust
East Cambridge Business Association
European Watch Company
Fair Housing Center of Greater Boston
Fannie Minot Reports
Fast Search & Transfer
Foundation for Children’s Books
Janet Bostwick, PC
Matt Casey Coaching
MIT Sloan Management Review
Parents Cord Blood
Perishable Management Services
Reservoir Medical Associates
Riley Esher, LLP