Casner & Edwards, LLP, a 40-year-old law firm, located in the Innovation District in the Boston Seaport, looked to Kroner Design to reposition the firm’s brand with the goal of creating a more contemporary image and increased awareness of the firm as an industry leader.
Our scope of work to date has included brand positioning and visual identity, messaging and tagline, a responsive website design and development management, collateral, advertising, event graphics and ongoing marketing support.
- Brand Positioning
- Brand Identity
- Marketing Collateral
- Web Site Design
- Photography Art Direction
“Casner & Edwards hired Kroner Design for graphic design and website work because we liked the look of some of Paul Kroner’s other designs. What we got was much more than a new logo. Paul managed our branding project and a transition to a new graphic identity, pulling in and coordinating the photography, copy writing, web hosting, printing, advertising and other pieces of the project. The results are fantastic! We have a great new logo — modern, but with a wink to our past — and a clean, responsive, effective website. But we also have a full branding initiative in place. Internally, it’s been very well received. And we get great comments from our clients, prospects and the marketplace.”
— John Morrier, Managing Partner, Casner & Edwards, LLC