Willow Street Medical Center, a rapidly growing drug testing clinic for the judicial system and treatment centers, had outgrown its namesake home, looked to Kroner Design to create a marketing plan to outline an entire, step-by-step re-branding effort. The new brand proved extremely successful, garnering Willow several new corporate contracts as well as new government accounts. Other benefits included greater public recognition; easier sales rep access to prospects; and strengthened employee pride and morale due to a more professional look of the organization.
- Marketing Collateral
- Trade Show Graphics
- Fleet Graphics
““Kroner Design not only did a great logo, which gave us a more professional and highly recognizable look, but they helped us define our identity and shape our marketing. They helped us find PR support and worked with us on a nationwide marketing plan. Our trade show booth created by Kroner Design has easily paid for itself. Every show we go to, and that includes some large national events, our booth is one of the best. It gets noticed. It gets recognized. It draws people in. Most importantly, it produces leads – and clients.”
— Pamela Francisco, Marketing Director, Willow Medical Laboratories