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Branding Design

The first thing you need…

Matt Casey Coaching…to succeed in business is a great product and/or service. And of course, you need strong leadership and clear vision about what your business is, who you serve and what differentiates you in the marketplace. Kroner Design believes that development of a strong brand presence and excellent creative to communicate your vision to the world are also essential elements of a successful business venture.

The same line of thinking applies to individuals who are in the midst of a career transition. Matt Casey Coaching understands what it takes to make a smooth and successful transition, and your resume is the last thing you need. Clear understanding of who you are and what you are looking for comes first.

Categories
Design

Positively Negative: Part 2

idle-hands-logoEarlier last year I posted a piece on the use of negative space in design and how much I appreciated it when it’s well done.

Recently I hooked up with my good friend the writer Ron MacLean at my favorite local pub Atwood’s Tavern. We had the corner spot at the bar and were catching up on things and ordered a second round of beers to go with our burgers. I ordered an Idle Hands Triplication, which arrived in a stylish Belgian tulip-shaped glass. When I tipped it back for my first sip, I noticed their logo design etched into its side. The mark creates the tulip-shaped glass in the negative space created by the two hands, topped off with a wonderfully delicious head of foam dripping down the side of the glass. I put the glass down and sat there admiring this wonderful design, and savoring the excellent taste of a quality brew, and wondered who was the lucky chap that got this design assignment and hit it out of the park.

Categories
Branding Community Design

Kroner gives Farmer’s Market a fresh new look

Kroner Design’s brand identity for the new Cambridge Winter Farmers Market makes its debut this coming winter in the Riverside section of Cambridge. The Cambridge Winter Farmer’s Market provides healthy, fresh foods to residents of Cambridge and the surrounding area, including those using SNAP benefits. It’s a great place to taste and buy a variety of foods grown and made in New England.

Categories
Branding Design Logo Design Packaging Web Design

Kroner helps Zeo go Mobile

Kroner Design’s new package design for the mobile version of the Zeo Sleep Management System can be seen at major retailers such as Best Buy this holiday season. We also worked with them on the design of their European package.

As Zeo prepared to come market 4 years ago, we created their brand identity, packaging, web design and collateral. We were thrilled to re-engage with them to bring their Mobile version to market. The new package design and collateral support leverage the brand language we established in our initial engagement.

The mobile package design leverages the brand language we established in our initial engagement with them. Click here to see more of our work for Zeo.

Categories
Branding Community Design

Finger Licking Good!

Ribsfest 2012Kroner Design was delighted to work with the East Cambridge Business Association (ECBA) on the branding and collateral design for the Third Annual East Cambridge “Smoke This Rib Fest”  for the second year in a row. This year featured over twenty local restaurants and drew over 7,000 ribs lovers, and was a finger-licking feast. Proceeds from the event go to fund local initiatives, such as street beautification, and funding neighborhood non-profit organizations. But lets be honest folks, we were all there for the ribs and no one went home disappointed or hungry.

This is what Patrick Magee, President of the ECBA and owner of Atwood’s Tavern had to say:

“When Paul offered to help with ECBA’s Smoke This Rib Fest, he immediately identified design issues impacting our ticket and ballot design. Paul quickly and creatively solved the design obstacles and created a great looking ballot that has become the centerpiece of our event.”

Congrats to the ECBA for a jobs well done. We can’t wait until next year!

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