Creative Director / Art Director / Communications Designer
BACKGROUND
Over my career, I have delivered designs solutions to Fortune 500 companies, universities, healthcare providers, and tech start-ups. The solutions span digital design, brand development, print and packaging design, web and interactive design, and trade show graphics.
I’ve assembled and led highly collaborative, multi-disciplinary teams of designers, copywriters, production designers, as well as interactive developers and good, old-fashion offset printers.
As a business owner, I have acted as the business development guy, account executive, project manager, creative and art director, and designer.
I am a hands-on, process-oriented visual communications designer who is well-versed in all facets of the design process. I root myself in my clients’ business goals and objectives and am always looking for ways to creatively improve the communication and design standards of my clients while continuously pushing and improving my own skills and knowledge.
SKILLS
Brand development: Brand identity and visual language, sales, and marketing collateral, packaging, and website design
Business communication solutions: Proven ability to distil complex problems into simple, elegant, and effective solutions delivered on-time and within budget
Strategic application of technology to communications: Integrating business acumen with an extensive knowledge of technology to achieve business goals via beautifully designed marketing communications
Art and Creative Direction: Able to direct and lead a creative team, and manage client goals and objectives, while working within budget and time constraints
Print and On-line Experience: Able to work fluidly in either print or web. Well versed in managing printers and web/interactive developers
Collaborative and Personable: Seeks out and enjoys working as part of a team, and values the involvement of the business stake-holders in the design process
EXPERIENCE
Kroner Design
Cambridge, Massachusetts
Principal/Creative Director
August 1998 to present
Responsible for directing and managing all aspects of brand and marketing communication campaigns, including:
- Establishing project scope and time lines and developing budgets for design and production
- Overseeing the design process of all print, web, and interactive work
- Managing and directing teams of designers, writers, photographers, interactive and motion graphic designer, web development, and print production
Projects include:
- Rebranding of Casner & Edwards, a 40+ attorney law firm in Boston, including brand strategy and positioning, new visual identity, website, collateral, advertising and ongoing marketing communication needs.
- Spearheading a team of designers, writers, photographers and developers in the branding of Zeo, including brand identity, comprehensive photo shoots, product collateral and packaging, and website design
- Leading the rebranding effort for StreamServe, a multinational corporation, including brand identity, collateral, website, advertising, and an extensive brand Identity manual
- Designing, producing, and supervising all aspects of print production, including coordinating and managing of over 600 color separations, for a 288-page catalog for The Parker Companies Italian Villa rental properties
- Rebranding of Willow Medical Labs, a medical and drug testing facility, including renaming, positioning, brand identity, website, collateral, and vehicle and architectural signage
Lapham/Miller Associates
Andover, Massachusetts
Art Director/Senior Designer
July 1982 to August 1998
Directed every aspect of design and art direction, print production, and overall project supervision while serving the design/communication needs of clients. Instrumental in overseeing the studio’s comprehensive conversion from analog to digital design.
Some clients served:
- Hewlett-Packard
- The UNUM Insurance CorporationEmerson College Massachusetts Eye and Ear Infirmary
- Massachusetts College of Pharmacy
- The Boston Pops
- The Institute of Contemporary Art
- The New England Conservatory
EDUCATION
University of Cincinnati, Cincinnati, OH
College of Design, Architecture and Art
Bachelor of Science in Design, cum laude, 1982
Mass College of Art, Boston MA
Life Sculpture
Winter and Fall 2008; Winter 2009
International School of Drawing, Painting and Sculpture, Umbria, Italy
Summer 2009
TEACHING
- Mass College of Art: Introduction to Design
- Art Institute of Boston: Design 1
- Montserrat School of Art: Guest Instructor, Introduction to Design
AWARDS/PUBLICATIONS
- Art Directors Club of Boston
- Council for the Advancement and Support of Education (CASE)
- Publicity Club of Boston Bell Ringers Awards
- Hatch Awards
- New England Hospital Public Relations Association Lamplighter Awards
- Best Of Computer Art and Design
- Communication Arts
- Print Magazine’s Regional Design Annual
- Print Magazine’s Best of Logos
TECHNOLOGY
Fluent in MAC OS
- Fluent in MAC OSFluent in Adobe Creative Suite
- Fluent in Adobe Creative SuiteProficient in: Dreamweaver, Word, PowerPoint, Excel
- Proficient in: Dreamweaver, Axure
- Fluent in directing interactive and web developers, and supervising all facets of print production