Positively Negative: Part 1

Posted by on Mar 18, 2012 in Branding, Design, Illustration | No Comments

I’ve always been a big fan of the conceptual use of negative space in design. Michael Vanderbly’s logo for the California Conservation Center, pictured here to the right, being one of my all-time favorite applications of this design technique. And as witnessed by the number of rip-offs of this that exist, I’m not the only […]


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