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Branding Design Logo Design Packaging Web Design

Kroner helps Zeo go Mobile

Kroner Design’s new package design for the mobile version of the Zeo Sleep Management System can be seen at major retailers such as Best Buy this holiday season. We also worked with them on the design of their European package.

As Zeo prepared to come market 4 years ago, we created their brand identity, packaging, web design and collateral. We were thrilled to re-engage with them to bring their Mobile version to market. The new package design and collateral support leverage the brand language we established in our initial engagement.

The mobile package design leverages the brand language we established in our initial engagement with them. Click here to see more of our work for Zeo.

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Branding Community Design

Finger Licking Good!

Ribsfest 2012Kroner Design was delighted to work with the East Cambridge Business Association (ECBA) on the branding and collateral design for the Third Annual East Cambridge “Smoke This Rib Fest”  for the second year in a row. This year featured over twenty local restaurants and drew over 7,000 ribs lovers, and was a finger-licking feast. Proceeds from the event go to fund local initiatives, such as street beautification, and funding neighborhood non-profit organizations. But lets be honest folks, we were all there for the ribs and no one went home disappointed or hungry.

This is what Patrick Magee, President of the ECBA and owner of Atwood’s Tavern had to say:

“When Paul offered to help with ECBA’s Smoke This Rib Fest, he immediately identified design issues impacting our ticket and ballot design. Paul quickly and creatively solved the design obstacles and created a great looking ballot that has become the centerpiece of our event.”

Congrats to the ECBA for a jobs well done. We can’t wait until next year!

Categories
Branding Community Design

Kroner brands Breakthrough Cambridge’s 20th Gala

BTGB 20th GalaFor the second year in a row, Kroner Design has had the pleasure of working with Breakthrough Cambridge (now Breakthrough Greater Boston), the only year-round, tuition-free academic program in Cambridge, to brand their annual Gala fundraising event. This year’s event was special, as it marked their 20th year anniversary and the public announcement of the expansion of their mission into Boston.

The goals for the gala were to attract 300 guest and raise $300k, and to do so within a very tight budget, and an even tighter space to work with. At the end of the night, there were over 450 people in attendance, including a a guest appearance by Sen. John Kerry of Massachusetts, who delivered a moving off-the-cuff speech endorsing the Breakthrough program with a global perspective. It was a truly memorable and moving night.

Categories
Branding Community

Blue Bucket Brigade

Blue Bucket Brigade
I love a good grassroots branding story as much as the next guy. Recently I heard a piece on NPR about a group in Russia called the Blue Bucket Brigade that caught my ear.

The story was about a retired cop in Moscow who got fed up with the abuse of one of the most hated symbols of the  privileged in Moscow: The flashing blue siren, or migalka, which empowers the owner to disregard traffic regulations that everyone else has to obey, and in the process endangering everyone else in the turn. Migalka abusers routinely drive down the wrong side of the street at alarming speeds with little regard for the safety of pedestrians or other drivers. So in protest, Alexei Dozorov, who heads the Moscow branch of the Committee to Protect Drivers’ Rights, taped a blue child’s bucket on the roof of his car and ignited a popular revolt against the arrogance of state officials, or those with connection and who can afford the £30,000 bribe to acquire a migalka.

Categories
Branding Design

Brand Bonanza

toilet paperI googled “branding” today and came up with over 143 million hits in less than a second! Seems as though everybody and their uncle either does branding or is being branded nowadays. Heck, even my hometown of Cheviot, Ohio recently looked into a rebranding effort. Who would of thunk they even had a brand to begin with?

The use of the word branding has certainly changed since I entered the design profession in the early 80s. Then “branding” was associated with products like toothpaste, laundry detergent, or toilet paper. Now everyone has a brand, and a company’s brand is so important that it is recognized on the ledger sheets of most Fortune 500 companies. The financial value of Coca Cola brand, for example, is +$71 billion; Google itself is at +$55 billion, which is up $43 billion from 2006.*

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