Kroner Design’s brand identity for the new Cambridge Winter Farmers Market makes its debut this coming winter in the Riverside section of Cambridge. The Cambridge Winter Farmer’s Market provides healthy, fresh foods to residents of Cambridge and the surrounding area, including those using SNAP benefits. It’s a great place to taste and buy a variety of foods grown and made in New England.
Kroner Design was delighted to work with the East Cambridge Business Association (ECBA) on the branding and collateral design for the Third Annual East Cambridge “Smoke This Rib Fest” for the second year in a row. This year featured over twenty local restaurants and drew over 7,000 ribs lovers, and was a finger-licking feast. Proceeds from the event go to fund local initiatives, such as street beautification, and funding neighborhood non-profit organizations. But lets be honest folks, we were all there for the ribs and no one went home disappointed or hungry.
This is what Patrick Magee, President of the ECBA and owner of Atwood’s Tavern had to say:
“When Paul offered to help with ECBA’s Smoke This Rib Fest, he immediately identified design issues impacting our ticket and ballot design. Paul quickly and creatively solved the design obstacles and created a great looking ballot that has become the centerpiece of our event.”
Congrats to the ECBA for a jobs well done. We can’t wait until next year!
For the second year in a row, Kroner Design has had the pleasure of working with Breakthrough Cambridge (now Breakthrough Greater Boston), the only year-round, tuition-free academic program in Cambridge, to brand their annual Gala fundraising event. This year’s event was special, as it marked their 20th year anniversary and the public announcement of the expansion of their mission into Boston.
The goals for the gala were to attract 300 guest and raise $300k, and to do so within a very tight budget, and an even tighter space to work with. At the end of the night, there were over 450 people in attendance, including a a guest appearance by Sen. John Kerry of Massachusetts, who delivered a moving off-the-cuff speech endorsing the Breakthrough program with a global perspective. It was a truly memorable and moving night.
I love a good grassroots branding story as much as the next guy. Recently I heard a piece on NPR about a group in Russia called the Blue Bucket Brigade that caught my ear.
The story was about a retired cop in Moscow who got fed up with the abuse of one of the most hated symbols of the privileged in Moscow: The flashing blue siren, or migalka, which empowers the owner to disregard traffic regulations that everyone else has to obey, and in the process endangering everyone else in the turn. Migalka abusers routinely drive down the wrong side of the street at alarming speeds with little regard for the safety of pedestrians or other drivers. So in protest, Alexei Dozorov, who heads the Moscow branch of the Committee to Protect Drivers’ Rights, taped a blue child’s bucket on the roof of his car and ignited a popular revolt against the arrogance of state officials, or those with connection and who can afford the £30,000 bribe to acquire a migalka.
My 8th grade daughter, Amelia Rose, and her classmates are headed to Washington DC for the bi-annual King Open School 7th and 8th grade trip to the nation’s capital. And like most schools, they are always looking for ways to raise money for the trip. My friend, fellow parent and Cambridge artist, Janet Malenfant, and I decided to host a series of fund-raisers at my favorite Cambridge pub, Atwood’s Tavern, to raise money for the trip. To raise awareness and to create some buzz about our efforts, I created a logo for the trip and branded it as KO2DC. The logo, buttons and posters we created for the event were a big success and we raised over $1,200 dollars towards the cause.
I never get tired of witnessing the positive influence good design has when it comes to these kind of grass root events or bigger company product releases. It is exciting to see other people excited by design and see it move them to action. -PK
